The best of the rest
Eurostar - Christmas surprise and delight
For Christmas 2018, Eurostar’s social media team decided to surprise customers on board with a performance from a ‘flash mob’ choir, complimentary glasses of champagne, free upgrades, and branded Christmas crackers. The Studio team was briefed to come up with Christmas cracker jokes, Christmas jumper slogans - and I rewrote the lyrics to a Christmas hymn for the choir to sing on board and at the Elton John piano in St Pancras International.
Mentos - World Cup 2014
To coincide with the 2014 FIFA World Cup in Brazil, the social team at BBH was briefed to come up with a series of football-related posts for Mentos’ social channels featuring the sweet itself as the star player.
Nike - Train Tuesday
Following on from the success of the Better For It campaign, Nike Women followed up with a CRM and social media campaign aimed at getting athletes to make Tuesday their main training day. Much of the copy focused on Nike’s own streaming series Margot vs Lily.
Eurostar - Business Premier cocktail menus
One of the Creative Services team’s more regular briefs is to create the seasonal cocktail menu for the Business Premier lounges in London and Paris. This involves going to a tasting session to try the new menu (it’s a tough job and all that…), then coming up with a name and description for each drink.
