Eurostar - Since you asked

  SOCIAL MEDIA | CONCEPTING

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In August 2015, I was briefed to come up with a series of social posts promoting Eurostar's new fleet of trains which were due to launch in November of the same year.
The task involved taking a number of relatively mundane new features such as coat hooks, bigger luggage racks, and new LED reading lights and building excitement around them.
I decided to run with a fairytale-style theme, personifying many of the features and bringing them to life as heroes with a Franglais twist in the storytelling language.
My copy was used to brief an illustrator who created accompanying images for the campaign.

Position: Copywriter, AKQA
Date: summer 2015

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