Nike - Better For It
SOCIAL MEDIA | TOOLKIT COPY
I joined AKQA just as Nike Women launched its acclaimed Better For It campaign which brought to life the inner thoughts and insecurities of women as they work out.
I was briefed with taking global copy examples and a series of YouTube videos and expanding the campaign for the Nike Women social channels in Western Europe.
A designer sourced a range of seasonal images and I came up with motivational copy lines to match. We produced a toolkit for Western Europe markets to use as a basis for their own posts.
The campaign also saw Nike Women broadcast its first live Nike Training Club workout on Periscope as part of Better Together Day in 2015, with myself and a small team setting up and filming the shoot.
Position: Copywriter, AKQA
Date: spring/summer 2015
