My team at AKQA was tasked with scripting and shooting new content for the Nike Men's Training Hub. Alongside an external production company, we worked with Jamie Reynolds - a PT who has trained a number of Premier League footballers and top class athletes - and strength & conditioning expert Nick Grantham to produce short training videos and accompanying website and email copy. My role was to script questions and 'interview' both trainers for their respective video. I was then tasked with writing hub and email copy from the trainers' POV.
Role: Copywriter, AKQA
Date: winter 2015 - spring 2016
