Nike - Unlimited
DOTCOM COPY | CRM
To coincide with the 2016 Olympics in Rio, Nike launched its Unlimited campaign encouraging amateur athletes to recognise their limitless potential. As part of the campaign, my team was tasked with creating an athlete hub featuring Nike athletes who were about to compete at the Games. Each page featured inspirational quotes taken from athlete interviews and showcased Nike product. The main challenge: Nike wasn’t an official sponsor of the Games, so we had to implicitly refer to them without using trademarked terminology.
Position: Copywriter, AKQA
Date: spring/summer 2016
